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Alexey Brodovitch (Portfolio (Assouline))

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In Need of Inspiration? Brodovitch is THE Fix
Master of American Advertising Design

Alexey Brodovitch (Portfolio (Assouline))
Gabriel Bauret
Manufacturer: Assouline
ProductGroup: Book
Binding: Hardcover

Collections, Catalogues & Exhibitions | Photography | Arts & Photography | Subjects | Books

General | Photography | Arts & Photography | Subjects | Books

General | Arts & Photography | Subjects | Books
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ASIN: 2843233135

Book Description

Alexey Brodovitch (1898-1971) is a legend among graphic designers. A Russian who fled the Bolshevik Revolution and eventually settled in Paris and then New York, Brodovitch was one of the pioneers of graphic design in the twentieth century. He was the art director of Harper's Bazaar for two decades (1934-58); designed and produced several exquisite and highly collectable books with collaborators such as Richard Avedon and AndrÈ KertÈsz; was a talented photographer himself; and, through an informal class called the Design Lab in New York, trained a younger generation of photographers and designers who went on to become famous artists and art directors in their own right. This book is a comprehensive monograph on Brodovitch's life and work, drawing from interviews with a wide range of colleagues and collaborators, and never-before-published archival material to offer an analysis and appreciation of Brodovitch's unique and lasting contribution to the visual arts.

Customer Reviews:

In Need of Inspiration? Brodovitch is THE Fix.......2000-10-15

Alexy Brodovitch is one of the best art directors of the 20th Century. This book is worth every penny because it really allows you to see his work in the same scale that he created it at. Thus when you are looking at a magazine spread from the master, you are seeing it full size - and not as a little pretty icon that decorates too many design annuals. In addition there are examples of his raw layouts, which really let you see a genius at work. This book is a must for any fan of graphic design, photography and fashion.

Master of American Advertising Design.......2000-05-20

This book represents one of the very few studies of one of the masters of American advertising and graphic design. Brodovitch served as mentor to such photographic luminaries as Irving Penn and Richard Avedon, and his distinctive and very modernistic style of layout and use of the grid are exemplary. He was integral to magazine design in the middle of this century, and yet has fallen into relative unknown. Unreasonably so. Any student of graphic design, its design or current practice, would do well to own this book. In this age of busy, frantic graphic pages, Brodovitch's work reflects a serene, yet knife-edged clarity.

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