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Brilliant Design Poetry
something missing

Bareback: A Tomato Project
Tomato Bareback , and Karl Hyde
Manufacturer: Gingko Press
ProductGroup: Book
Binding: Paperback

General | Arts & Photography | Subjects | Books
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ASIN: 1584230169

Book Description

Written and Designed by Tomato Bareback is brilliant. A stunning collection of personal work created and compiled by the members of the world-renowned, London based art collective, Tomato.

It was 1991 when Steve Baker, Michael Horsham, Karl Hyde, Jason Kedgley, Rick Smith, Simon Taylor, Dirk Van Dooran, John Warwicker and Graham Wood pooled their creative talent and started a journey that would become one of the major success stories of the 1990s. Their commercial work includes short films and television commercials and they have provided 'strategic thinking' for a number of leading corporations in Europe, the U.S.A. and Japan.

Bareback is a distillation of the group's personal work which has been exhibited at 15 venues around the world in the past 18 months including Tokyo, Munich and Brno. In style and tenor it is pure cutting edge. Bold, tantalizing images in color and black and white leap off the pages and challenge the eye, while the accompanying text provokes, prods, and draws the reader in.

Customer Reviews:

Brilliant Design Poetry.......2000-08-18

For anyone that is a fan of Tomato's work this should get you very excited. This book is similar to Process in that it takes the private work of the guys at Tomato and combines it with company work to create some brilliant poetic imagery. the text is typical of Karl Hyde (see mmm. Skyscraper, I Love You; Underworld, Process) but not for the literal poetry enthusiast. It gets very abstract at points. Don't expect the beautiful grunge of Process and mmm. Skyscraper, I Love You. This book takes the new clean approach that Tomato is currently exploring. A nice break from what people have begun to expect tomato to produce.

something missing.......2000-05-28

Bareback doesn't quite start from where Process finished. It's a different, more clean end product. Out go the textured pages and wonderful dirty typography, and in come experiments with light and bare text. There's a lot more to read, and a lot more to discover in this collection of artwork, but it lacks some of the roughness and originality that made Process what it was. There's something missing, some drive missing behind parts of Bareback. Having said that, it's still a worthy purchase if you liked Process and (or) Skyscraper, but don't expect it to have the same affect you got from it's predecessors.

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