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Nothing of great social importance, simple messages for what was clearly a simpler time
If you like the All-American Ads series, be warned!

All-American Ads 60s (Icons Series)
Jim Heimann
Manufacturer: Taschen
ProductGroup: Book
Binding: Paperback

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Similar Items:

The Golden Age of Advertising - The 60s
The Golden Age of Advertising - the 70s (Taschen 25)
All-American Ads 1900-1919 (Midi S.)
Meet Mr. Product: The Art of the Advertising Character
The Male Mystique: Men's Magazine Ads of the 1960s and '70s

ASIN: 382282402X

Customer Reviews:

Nothing of great social importance, simple messages for what was clearly a simpler time.......2007-06-30

Nostalgia is a part of the human experience, yet the reality is that the "good old days" never really were exactly what they are remembered to be. This book contains a simple look back at some of the classic print advertisements of the 1960's. Most of the ads represent alcohol and tobacco, cars, furniture, travel and leisure. Very few illustrate items such as diapers, food, everyday clothing or other basic consumer products.
While most of the ads are from the early sixties, representing a more sedate and predictable time, there are a few that demonstrate the growing counterculture movement of the late sixties. They are generally confined to ads for records and movies, which makes sense. There is nothing of great social importance in this book, although it does give a series of snapshots into how the advertising industry tried to present the world to the consumer market of the times.

If you like the All-American Ads series, be warned!.......2007-04-11

I'm a big fan of Taschen's hefty All-American Ads "Midi" series, so I ordered both the "Golden Age of Advertising" and "Icons" editions of 60's ads... unfortunately, I didn't conduct any research beyond Amazon's non-description of these two books, and I was disappointed to discover that they basically contain the same ads, albeit in abbreviated forms. The "Midi" book, a nearly unwieldy behemoth that retails for about $40, is the most comprehensive of the three, and perhaps the best choice for consumer culture enthusiasts-- spending twenty or thirty minutes browsing through its pages can be a somewhat dizzying affair. The "Golden Age of Advertising" edition is much more affordable, features the best and funniest of the ads, and is hardback, making it perhaps the best choice for the majority of buyers. The "Icons" edition, however, is sadly skimpy and (though the cheapest) clearly the inferior option of the three. However, the continual availability of all three editions is unlikely, and if the time comes that the "Icons" edition is the last available specimen, I would still recommend it to anyone with an interest in 60's material culture.

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